The Amazon is burning 😭

As you’ve probably noticed, we are very engaged in spreading the word about getting more plants into our diet. Not only for the sake of our own health, but for the planet, the animals and our environment.

Right now the conditions of the Amazon are at its worst. The world’s largest rainforest is being burnt down by cattle farmers in order to produce a huge amount of meet for peoples consumption. The amount of fires in the rainforest are at a record high this year, at a 83% increase from last year.

As we have written in our book, Jordnært, 70% of the deforestation of the amazon is caused by the meet production.

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So what is the link between burning the Amazon and meat consumption?

The meat and dairy industry, as it is today, is not sustainable. The process is incredibly heavy on our earths resources, and the food industry today stands for 30% of the total global greenhouse gas emissions. Livestock, which is raising animals in order to produce products such as milk, meat and eggs, accounts for about half of that. A lot comes from methane emissions from the animals’ digestion, but the largest part comes from growing feed for the animals. The feed that we grow the most of is soy. In order to produce extreme amounts of soy, the rainforest is being cut and burnt down, also known as deforestation.

What can we do?

As Brinkley Davies said - “it’s not only the animal you’re eating that you’re killing, it’s everything”.

  • Cut down on your consumption of animal products - meat, dairy, eggs ++

  • Donate to organizations that you trust. In Norway we recommend Regnskogfondet, who we have had a close collaboration with, and who we trust. You can become a guardian of the rainforest on their website.

  • Watch documentaries like Cowspiracy on Netflix

  • Raise your voice on social media - no matter how big or small your account is. #prayforamazonia #amazonrainforest

When I lived in Brazil a few years ago, I was lucky enough to experience the amazing Amazon rainforest, and I actually saw huge areas of burnt trees and dry lands with my own eyes. That day I decided that each day was a new opportunity for me to inspire others to engage themselves in this important matter.

We really hope you are in with us on this one 💙