3 guys' top advice on a plant based diet

A lot of you have asked for tips - especially for guys - on a plant based diet. We have written a lot about the facts and science behind why we should eat more veggies, and what works for us, but it’s hard to give tips on something you haven’t experienced. Like being a guy going green. We are so lucky to get some top tips from some very inspiring men, on how they eat in a way that takes care of our planet. Thank you for sharing guys!

First of all just want to remind you WHY it’s important:

  • 30 % of the global green house emissions come from the food industry. Half of these are from livestock.

  • The five biggest meat and dairy producers in the world have larger emissions than the world’s biggest oil companies such as ExxonMobile, Shell and BP.

  • If all Americans would swap for a plant based diet, we would be able to feed 350 million more people.

  • 70 % of the damages to the rainforest in Brasil are due to the meat industry.

  • If everyone in Norway would have one meat free day a week we would reduce emissions equal to 170.000 cars in one year.

(All facts from our book Jordnært - check it out if you are interested in the articles and research).

Now over to the tips.

Christopher Gulliksen

Christopher is a chef and the co-founder of Åkern and Mat fra Hagen in Trondheim. Åkern is a site where you can order delicious plant based meals straight home, saving both time and the environment. Kudos to making it easy and delicious to eat more plant based foods.

Social: @christophergulliksen + @akern.no

Christopher In action

Christopher In action

  1. Get yourself proper equipment

    Every man (and woman) with respect for him/herself needs a kickass knife and a proper cast iron skillet. It’s hardcore and your food tastes better and better each time you make a meal in it.

  2. Learn the basic techniques on how to make a curry/stir-fry/soup

    Then you’ll make awesome food out of anything! Use your skillet, oil, fry some onion, garlic, throw in some fresh herbs, a slice of lime, lemon, spices, curry paste, get it all in the pan, release the flavors! Then you build… mushroom, carrot, sweet potato, did I say mushroom? Add liquid, beer, booze, stock, reduce. Then you build, coconut milk, tomato, stock, beer… and there you have it!

  3. Teach yourself to make an open fire without lighter and firefighter in the woods!

    All men that eat plantbased can do this;) By now you should have mastered step 1 and 2 and its time to say bye bye one-time-grill and hot dogs from Gilde. Make a curry over your kickass open fire!

  4. I would recommend taking the approach to a plantbased diet step-by-step

    Try to remove things one at the time. See what you miss and try to find out why. Most likely it’s the taste and texture. You can recreate the taste and texture you miss in anything. For example the texture of chicken can be found in a mushroom. Just experiment. Use you iron pan, press the mushroom with the salt, pepper, shred it, marinade it, bake it. For me plant based foods gave me the love for cooking - it became mystical and interesting again.

  5. Health first!

    With good health we make better decisions, we can take care of each other, the planet. A whole-foods plant based diet gives you just this. You will lower your blood sugar, lower your cholesterol, blood pressure, and help your heart. You will feel lighter, more agile and stronger. You are making one of the best individual efforts to help the planet, the animals and yourself. Don’t worry, you will get more then enough protein if you stick to a whole-food plant based diet without to many refined foods. Eat beans, legumes, starchy veggies, grains, add leafy greens to each meal, spinach, beets, chard, arugula, kale, broccoli  - it’s packed with antioxidants, vitamins, minerals and fiber - which again helps to control your blood sugar.

Last tip from Christopher: You get nice skin and hair. Just look at me;)

Last tip from Christopher: You get nice skin and hair. Just look at me;)

Thomas aka Veganmannen


Thomas stopped eating meat 25 years ago, and has been vegan for the past 10 years. He wants to inspire people to reduce their intake on animal products, and see how easy it can he! He inspires thousands of people though his instagram and webside filled with delicious and easy recipes.

Social: veganmannen.no + @vegdude + fb.com/veganmannen 

  1. Be creative in the kitchen

    Don’t be afraid to try different recipes, vegetables, vegan proteins and spices. There is so much to experience! If you don’t really like to cook, remember the more you do it the better you get, and the more fun it gets. You can always invite a friend or two over to make food with you.

  2. Try vegan food when traveling

    When you are on vacation, just write "vegan" in google maps and see if there is places nearby that offer vegan food. I always check the reviews to be sure to pick a good one. I also recommend the website HappyCow.

  3. Eating out - ask the chef

    If you are at a restaurant that doesn’t have any vegan options on the menu, ask if the chef if they can prepare something for you or see what other things they have on the menu that they can veganize for you. A good chef knows how to prepare a great vegan meal;)

  4. Get daily inspiration

    Follow different vegan influencers on Instagram and Facebook for daily inspiration.

  5. Educate yourself

    Watch documentaries on meat production and you will get more engaged in the vegan lifestyle. I recommend "Cowspiracy", "Earthlings", "Meat the truth", "Forks over knives" and "Dominion".

Hallvard Kolltveit


Hallvard lives in Lofoten and works as a surf photographer. He started to reduce his meat intake when we moved to the US for studies, and after watching Cowspiracy and wanting to recuse his footprint further, he went plant based. Today he is around 97 % plant based and thinks its quite easy!

Social: www.hallvardkolltveit.com + @hallvardkolltveit

  1. Don’t be afraid to get creative in the kitchen

    Try and fail and try again, most likely you will end up making something you really like!

  2. Track your intake

    In the beginning it can be helpful to track your food using a nutrition app or a website to make sure you get all the nutrients you need on a daily basis. The cool thing is that you will also notice how packed of good things vegetables and fruits are.

  3. Make big portions

    Don’t be afraid to eat a lot of food! In the beginning, you will probably get hungry more often that you used to. The good news is that you get to eat a lot! Which is the best part. If you are a really active person like me, opt for good fat sources such as nuts, seeds and avocado. Lots of avocado.

  4. Let your body adjust with time

    Your body might feel different in the beginning, as your body is adjusting to other types of nutrients. Give it some time, and you will feel really good after you start incorporating more plant based foods.

  5. Don’t be afraid of not getting enough protein - you will

    You will get enough protein, and it possible to eat plant based even when you are in activity most of the day.



Hope you enjoyed this post! Make sure to follow these guys for daily tips and tricks, and drop a comment for any questions or tips you want to share.

Two great apps for finding vegan food

Det er sikkert mange som er på reise eller besøker nye byer og lurer på hvordan i all verden de skal klare å finne noe vegansk mat å spise. Vi har selv vært i denne sitasjonen, og vet hvor fustrerende det kan være å kun finne steder som tilbyr litt ris med noen kjipe grønnsaker på siden. Derfor vil vi dele noen av de appene vi sverger til når vi skal besøke nye steder!

Happy Cow

Happy Cow er både en nettside og en app som har registrert veganske og vegetarrestaruranter over hele verden. Bare legg inn byen du befinner deg i og vipps dukker alle alternativene opp. De forteller deg hva som er billig, dyrt, hvor mange stjerner andre har gitt stedene og hva anner de serverer.


Vegan Norway

Denne appen hjelper deg med å finne vegan-vennlige spisesteder i Oslo, Bergen og Trondheim. De har dekket over 900 steder i appen, og legger til nye steder for hver dag som går. Flinke folk!

6 easy ways to eat like a boss on a budget

One thing we get asked a lot is if it's expensive to buy healthy and sustainable food. Luckily this does not necessary hold true. Incorporating some small tips and tricks can make a huge difference on your wallet, thereby making healthy eating affordable to anyone. But first of all we would like to say that investing in your own health is actually the most important investment you will make. Not only does it make you healthy and happy, but also mother earth. When you first start to incorporate new things into a diet it may be expensive in the beginning, but once you have bought for example quinoa you will have it for a good while!If you are making changes to your diet, it may be a bit overwhelming at the beginning. Therefore, we wanted to make this guide to see how you can start out with a more sustainable and healthy diet, but still remain on a budget.

#1. Planning is key 

Walking into a grocery store hungry can lead to a lot of unnecessary spontaneous food choices. Therefore our first tips is to plan what you are going to buy before going to the store. In addition to saving time and money, this will also contribute to prevent food waste. In Norway, every individual on average throws a way 230 000 tons of food yearly! That means that out of every five grocery bags, one goes straight into the trash. Downloading a app, for example Buy Me A Pie makes planning easy and breasy.

#2. Seasonally based 

Buying products according to the season is also a very good advice to bear in mind at the grocery store as seasonal fruits and vegetables are usually cheaper than exotic and imported. In Norway, potatoes, unions, lemons and carrots are in season all year. Oranges are best from October to May, and melons from June to October. Fall is the best season for root vegetables, and early summer is best for local strawberries.  If you want to find out what is in season right now you can check out this guide for Norway.

#3. Quality over quantity 

Choosing organic food is much better for your health and the environment, and the food will taste much more natural. However, it is not always possible or maybe even affordable to buy organic food. In Norway, organic food is still much more expensive, but luckily due to the increased demand this is starting to change. If you are wondering what is absolutely recommended to buy organic, and what you dont have to worry so much about, you can look at this list: "dirty dozen, clean fifteen". For people eating meat and dairy products, which is actually the most expensive food overall, reducing the quantity and rather investing in quality will contribute to a happier healthier diet and planet.

#4. Buying in bulk

Chickpeas, beans, rice and lentils are cheaper if you chose to buy them in bulk and cook them yourself. Other items you can buy in bulk are spices, nuts and flowers. If you go to stores such as Mølleren Sylvia or Økohjertet in Oslo, you can even buy in bulk without using any plastic to wrap your food. In other countries you have stores such as:

  • Gran, Malmö in Malmö, Sweden
  • Maria Granel in Lisbon, Portugal
  • Unpackaged in London, UK
  • Granel in various locations, Spain
  • Unverpackt, Germany

#5. Online grocery shopping 

If you want to buy superfood, supplements, toothpaste or a great shampoo, we really recommend iherb. Iherb is online store in the US and it takes everything from 1-3 weeks to recieve your items. Depending on the country you order from, different rules and regulations apply so you should always check this out before buying. Sometimes it is better to buy many small packages than one big one. Some of our favorite products from iHerb are Calm magnesium, chia seeds, hemp hearts, raw cacao powder, nutritional yeast and spirulina. Amazon is also a great place you buy food in bulk.

#6. Buying frozen food

Frozen food is usually a lot cheaper than buying everything fresh and berries and vegetables are great to have in the freezer as they don't get bad easily. If you are unable to eat your bananas, mangos, avocados or other fruits, it is also really smart og put them in the freezer before they go bad and use them in a smoothie later on.