Greater than A! Norwegian brand leading the (sustainable) way

This year world champion Aksel Lund Svindal created his own stylish and sustainable clothing brand, and we are super impressed! We had a small chat with them and they told us all about the collection and how they carefully consider every single step in their production process, from choosing materials, what stores to sell in and how they hope to change the textile industry. They are super careful when choosing what material they use, from the thread to not creating clothes with too many details on so they can be easily recycled after use.

"WHEN THOSE WHO INFLUENCE STARTS TO ADVOCATE SUSTAINABILITY,

WE ACTUALLY STAND A CHANCE TO SAVE THE WORLD." Greater than A

Greater Than A´s ambition is to make great looking clothes for everyday use with design and quality to make them last for years. This year they will launch their first collection for women and we are super excited!