Four eco-friendly sneakers

[includes gifts]

The quest to find eco-friendly products of great quality is always ongoing for us. This time we decided to put together a highly requested piece - our best tips on shoes that are produced in a way that’s better for our planet! We are lucky to have collaborated with some of these brands, and have therefore tested the shoes for you, so we can recommend them with our honest opinion.

There are different ways to view sustainability within shoes. Many opt for leather as opposed to plastic, as they argue that most leather is a by-product of the meat industry. Many vegans have stopped using leather, as they don’t want to support the meat industry in any way. Many new brands also use recycled plastic in their shoes, and in that way use resources that we already have, and contribute to cleaner coastal areas. Depending on your preference - you might opt for leather, vegan shoes, or have other qualities that you look for - we hope that you find something you like in this article! Feel free to drop a comment or a recommendation for other brands you like so we can share it.


We discovered Veja shoes this year through a friend who styled us for our book launch party, and have been in love with the brand and the shoes ever since. Veja is a French brand who work with cooperatives of small scale farmers in Brazil and France. The Veja shoes and accessories are made of organic cotton, wild rubber from the Amazon, vegetable-tanned leather and recycled plastic bottles. The shoes we have, a similar pair of sneakers in white and black/white are comfortable and fit with almost any clothing. See more from Veja here.

We are Wado

Wado shoes are made using organic and recycled materials. Wado use leather in their shoes, and the leather is certified by the Leather Working Group (LWG). They argue that until the meat industry stops, there are few better uses for the leather than for products such as shoes. They also feel like leather is the only option to keep the quality of the shoe up to standards. They also share that they are looking for an eco-friendly substitute! So hit them up if you have any good suggestions. See more from Wado here.

Adidas x Parley

The sports wear brand Adidas have teamed up with the environmental organization Parley for the Oceans to create shoes and training wear that are better for the planet. The products in the collection are made up of at least 75% upcycled plastic trash, which is collected from beaches and coastal areas. The plastic items are baled and sent to Parleys supply partners where they create Parley Ocean Plastic® yarn. You can read more here.


Timberland Rebotl

In May we attended and spoke at the Norwegian launch of Timberlands new Re-Botl shoe. It was so fun to see the excitement around the launch, and we celebrated that these shoes are made of 50% recycled plastic. It all lead to a huge discussion and sharing of our eco-friendly habits, what we have to do for our planet, and in what ways we like to contribute to the wellbeing of our earth.

Each pair of shoes are produced by the equivalent of 6-10 plastic bottles. Over 310 million plastic bottles have found new life in Timberland’s range of recycled shoes! You can find them at various sports stores and online, and read more about the concept here.

Hope you enjoyed this piece, and that you found some shoe-inspiration!

Øy - Norwegian brand and selected vintage

Sunway and Megi are the two sisters behind the Project Øy. Meaning ‘island’ in Norwegian, Øy started as a reason to work together with friends on a common project.


Why did you guys start Øy?

A rainy day in August last year we were hanging out with a few friends at our family’s cabin. We had a small party celebrating that Megi had just finished med school and that Sunway was back on vacation from her environmental design studies in Australia. We started dressing up in our grandmas’ vintage clothes (she’s been a vintage collector since the 60s) and started experimenting with some photos. The photos turned out weird but somehow great and we got taken away by the thought of that we could turn our passion of experimenting and collaborating with friends into a bigger project.


Starting out, what the biggest challenge?

Starting Øy took way longer than we’d first imagined. The main reason for this vast delay was probably that we believe the clothing industry is a real dirty bastard and we wanted our project to be different. Every step of the process from making the packages sent from us plastic free, to finding the right cotton thread or second-hand wooden button was essential to our project. Our experience from the process of searching for sustainable materials as a small startup company was that there are very few and not a lot of good options. Our vision from the beginning was that we didn’t want to see sustainability as a separate area within Øy, we wanted it to be an integral part of everything we do. 


Besides Øy, what do you do for the environment?

Mom has been recycling in an OCD-way as long as we can remember. This obsession has passed on to us and she’s taught us how to make soil out of food compost and to grow veggies, which is good because we rarely eat anything but plant-based food. We both really like leftovers and don’t like to waste food, so we try to always bring a food container whenever we leave the house. We make our own skin products and toothpaste etc. so we don’t have to buy single use plastic.


When traveling, we stay away from laundry services and try not book rooms with aircon. We’re always trying to stretch out our travels by traveling cheap, which results in us dumpster diving, staying with friends, sleeping at airport floors and meeting a lot of interesting people.

Last time we slept at an airport floor we met an interesting guy who owns an island in Sumatra. It turned out that this island also has a huge plastic problem. Soon we’re heading to the island to help educating the children on waste, clean up the ocean surrounding the island and to help developing a system for categorizing and collecting hazardous waste that will be sent back to the mainland.

Where are you heading with your project?

Starting out, we redesigned every piece of vintage clothing before we put it out in the shop. After a while Megi wanted to create earrings and Sunway wanted to focus on photography and design. So, we started to leave the vintage clothes alone and created our own Øy-brand. Our mom is an amazing knitter so at the moment we’re working on various knit designs. We’re trying to find a good Norwegian yarn and textile producer, but the knits will hopefully be out soon. Our main interest within our project is making things and take photos which is what we’ll do more of. Experimentation and collabs with friends have been the fundament of Øy since the beginning and that’s what we’ll continue doing. 


Want to see more of Øy?

Visit their website.

Check out their Instagram.

Adidas x Parley for the Oceans


- One garbage truck load of plastic is dumped in the ocean every minute

- Within 2050 the ocean will contain more plastic than fish, by weight 

- Every piece of plastic ever made still exists

- Plastic that is eaten by ocean animals eventually end in our bodies

- There is one tonne of plastic in the ocean for every human being 


There is no doubt we need to do something with the ocean plastic problem. Firstly, we all need to educate ourselves on the topic. It was not long ago that we learned that clothing made of polyester (a plastic based material) sheds small pieces of plastic in the washing machine, which means that the small plastic pieces end up in the ocean.

We’ve been looking for better produced (eco-friendly) workout clothes for a while now. There are not a lot of good options on the market, which isn’t so strange since training gear is usually made of polyester in order to absorb and transport the sweat so that you don’t freeze. Clothes of cotton are not the best match for work-outs, since the fabric draws in the humidity and makes the material heavy.

And we have good news! Adidas and Parley for the Oceans have teamed up to create a new fabric, a yarn called Parley Oceans Plastic™, which is made from recycled plastic picked up from coastal areas and beaches.

Photo: Michael Ray Vera Cruz Angeles

Photo: Michael Ray Vera Cruz Angeles

Together with a team of athletes, dancers, training influencers and bloggers we are fronting the new collection of training clothes here in Norway.

ADIDAS W.N.D. PARLEY Jacket.  Photo: Michael Ray Vera Cruz Angeles

ADIDAS W.N.D. PARLEY Jacket. Photo: Michael Ray Vera Cruz Angeles

The collection consists of tights, tops, sports bras, a jacket, caps, water bottles, bags and shoes. Check them out here.

BELIEVE THIS PARLEY 7/8 TIGHTS.  Photo: Michael Ray Vera Cruz Angeles

BELIEVE THIS PARLEY 7/8 TIGHTS. Photo: Michael Ray Vera Cruz Angeles

We always want to support brands that make a real effort to change in a better direction, and for Adidas to take this stance is huge, and an opportunity for many other brands to follow. 

DON'T REST PARLEY BH.  Photo: Michael Ray Vera Cruz Angeles

DON'T REST PARLEY BH. Photo: Michael Ray Vera Cruz Angeles

Even though the clothes are made of recycled polyester, they will probably shed micro-plastic pieces when you wash them, so make sure to use a Guppy Bag - a bag that you put your clothes into before washing them that is supposed to hinder the small plastic fibers to enter the waterways.


You can find the clothes at bigger sports stores where they sell Adidas - and here in Norway more specifically at G-Sport! And remember to do a mini beach cleanup next time you’re out running!

Oslo based design studio - Mold Atelier

Just stopping by to share an inspiring company that I recently discovered - an Oslo based creative studio that also create handmade products right here in town. I really like the visual expression and minimalistic look that Mold Atelier have throughout their site, products and concept. This is not an ad, I just wanted to share this with you as I love finding small companies who create something different, and have a special attention to quality. Check out their site HERE.

Two stones earrings

Two stones earrings

Meteoritt no. 2

Meteoritt no. 2

pocket bag

pocket bag

You can also find them on Instagram. Do you like supporting small brands? Do you have any recommendations for us? Feel free to post in the comments below <3

Have you tried period panties?

Okay, so this is a very new thing. Panty liners that can substitute for tampons or sanitary towels! How cool is that? This is not an ad by the way :) Who doesn’t want to feel comfy during their period?

According to the Independent, a shocking 700.000 panty liners, 2.5 million tampons and 1.4 million sanitary towels are flushed down the toilet every single day in the UK! The numbers are probably similar in many countries across the world, and that is A LOT of waste going into the sewage system.

That’s why we’ve decided to test some alternatives. First out - period panties from Thinx 🍑

We’re gonna try the Organic Cotton Thong. Honestly chose this one because it was the cheapest one, and in Norway we pay toll fees for ordering from abroad for over 350 kroners. Anyways - it looks amazing, the fabric feels comfy, its made of organic cotton and holds up to 1/2 a tampons worth!

The other styles, such as the Super Cotton Brief is made for the heaviest days, and holds up to 4 tampons worth.

Care Instructions

Thinx provide some care instructions for use: “To take care of your Thinx, you rinse first , pop ‘em in a mesh laundry bag (this keeps your delicates, ya know, delicate), then cold wash and hang dry. Don’t  use bleach or fabric softener!  And yes, the rest of your clothes will be fiiine.”

They will also let you try them out for 60 days - and will give you a refund if you’re not convinced. We will make a new post soon on how we liked the Thinx panties - leave a comment with your experience or thoughts if you have any!

Check out their page and follow them on Instagram to see more 🍒

Summer stories with Livid pt. 2

Ria top japan &amp; ria skirt japan indigo

Ria top japan & ria skirt japan indigo

Norsk sommer

Denne sommeren ble skikkelig norsk for oss. Vi har utforsket forskjellige kriker og kroker av landet vårt, og i skrivende stund er jeg, Susanne, på Hvaler, mens Nettern er på vei over fjellet til Stryn, Hoddevika og det vakre vestlandet. Her på Hvaler har hele gjengen hatt noen digge dager med seiling, padling, yoga, hundekos og hjemmelaget mat. Mamma elsker å ha masse besøk på hytta, og baker helst alles favorittbakst - om det skulle være vegansk, glutenfritt, bare helt vanlige skoleboller eller rundstykker. Det er jo mye som er fint med å nyte sommeren i Norge. Selvsagt er det fantastisk for miljøet at fler velger å feriere i nærheten av der de bor. Samtidig får man gjort så mye man aldri ellers får tid til - oppdage nye skogsturer, nye små øyer å ha piknik på, eller bare å lære å slappe av en hel dag med bøker og kryssord. Det er vanskelig når man er vant til et helt annet tempo - men det begynner å komme seg!

/ We decided to go all in on Norway this vacation, and make the most of cabin trips, surf trips, mountain explorations and trying out new hobbies close to home. Anette is on her way to Stryn right now, and I’m at the cabin with the doggies, mom and stepdad. We’re spending time sailing, padling, swimming, cooking, baking, writing, reading and walking in the woods. 💧


Vi er så heldige. Vi samarbeider med Livid, et norsk klesmerke som startet sin historie i Trondheim. Vi har skrevet mer om Livid tidligere, det kan dere lese her. I sommer har vi brukt disse fine plaggene i parken, hjemme, på vennedates, på fest og snart skal de brukes, mikses og matches i festivalsommeren. Vi har plukket ut noen plagg vi elsker, som vi håper og tror kommer til å vare i mange tiår fremover på grunn av et klassisk snitt og utrolig slitesterke materialer, samt Livid sin reparasjonsordning.

// We’re so lucky to collaborate with Livid, a Norwegian clothing producer that also have a vintage department. We’ve written about them before, and you can read more here. We’ve picked out our favorite items that we think will last for years. They are perfect for everything from this summers festival season to cabin trips and everyday wear.

ria top japan &amp; ria Skirt japan (indigo &amp; off-white)

ria top japan & ria Skirt japan (indigo & off-white)

I mai var vi en tur i Hoddevika - en unik liten perle på Stad som en del av meg ikke har lyst til å skrive for mye om fordi jeg er redd det skal bli overbefolket der, haha. Tror faktisk ikke sannsynligheten er så stor, det er verdens mest kronglete sted å komme seg til, og ganske værhardt, men Guri så fint når solen titter frem.

// In May, we spent a week in Hoddevika, a little tiny bay in Stad which is too magical to describe in words. Its a perfect surf and hiking spot.

suri japan navy floral

suri japan navy floral

Suri-kjolen er laget i et sykt deilig og bærekraftig materiale som heter Tencel. Det er altså ikke silke, men en type rayon/viskose (bearbeidet cellulose fra trær) som er produsert under svært strenge forhold for å forsikre gode tekstilegenskaper og ikke minst bærekraftig produksjon. Tencel har mange av de samme gode egenskapene som ull og silke, og klær laget i Tencel er myke, slitesterke, holder godt på passformen og fører fukt bort fra huden. Tencel er et registrert varemerke for lyocell fra tekstilprodusenten Lenzig og scorer svært høyt i rangeringen av miljøvennlige tekstiler, både når det gjelder råmateriale og produksjonsprosess.

Tencel produseres av Eukalyptus-trær. Produksjonen er FSC-sertifisert, som garanterer bærekraftig skogsdrift. Trær som brukes i produksjon blir erstattet, og selve råvareproduksjonen forbruker CO2 og produserer oksygen. Skogsdriften foregår på områder som ikke passer til matjord og kommer dermed ikke i konflikt med matproduksjon. Tencel krever langt færre kjemikalier enn tradisjonell viskose og tilnærmet 100 % av kjemikaliene gjenbrukes. Resten blir renset. Produksjon av Tencel forbruker også mindre energi i produksjon enn tradisjonell rayon/viskose og krever 10-20 ganger mindre vann enn bomull. Det er ganske kult!

Dere kan lese mer om Livid sine produksjonsprosesser på deres nettsider.

// The Suri dress from Livid is made of Tencel, which is not silk but a type of rayon/viscose, which is durable and comfortable against the skin. The production is FSC-certified, its made from Eucalyptus trees, and the trees used in the production are replaced. The chemicals are reused (almost up to 100%) for each production, which makes it a closed-loop kind of process. Pretty cool.


Hope you have a comfortable summer where ever you are 🌼🌻

(A bit more) eco-friendly swimwear

It’s summer time and a time for many to get themselves some new swimwear. Before we begin the list of tips, we have to discuss something important. The fact that many clothings brands are starting to brand themselves as eco-friendly is something to be aware of. The only actual eco-friendly thing about clothes is not buying too much of it, and taking good care of what we have.

When the items we have do wear out, as swimwear eventually does, we need something new, of good quality, and with an ethical production process behind! Polyester is a synthetic fibre which was originally produced from oil, and is a non-renewable resource.It can be argued that swimwear of recycled plastic is better than just simple “new” plastic, because it uses a resource that is already made. With that in mind, remember that swimwear made from recycled plastic will also shed micro plastic into the waterways when being washed. When the tiny pieces enters into the waterways, they will most likely end in the ocean at some point, and be mistaken for food for the smallest ocean creatures, which again are eaten by fish and other seafood that humans eat. Not to forget the unknown harm that plastic causes in any living creatures’ system. It’s a tricky topic!

Anyways, we want to share some brands we like, that make quality items out of recycled materials!

Under protection

A danish brand that only uses sustainable materials such as recycled polyester, recycled wool, lyocell and organic cotton. All the packaging, paper and polybags are either recycled or biodegradable. Most of the products are vegan approved, and if not, it is because it is recycled (wool) or a waste resource (milk). They only work with certified factories. These items are made of 94% recycled polyester and 6% elastane. The products are made in New Dehli, India and is vegan approved by PETA. The fabric is both Oeko-Tex and GRS certified.


Dedicated is a Swedish brand that use organic and fairtrade cotton, recycled polyester and wood fibers. All items are vegan. The swimwear is made of recycled PET, made from PET-bottles.

La Vinn Swimwear

La Vinn swimwear is an ethical and eco-conscious swimwear brand designed in Norway & the Netherlands, founded in Byron Bay. They are working towards developing a 100% recycled fabric. The pieces are made in Bali.

Adidas x Parley

Every piece in the Adidas x Parley collection is made of plastic trash collected from remote beaches and coastal communities. The swimwear is made of chlorine resistant material with regenerated ECONYL® yarn, spun by recycled polyester.


Monki recently launched a collection of swimwear with items made from recycled polyester and polyamid from PET-bottles.


KappAhl is one of many brands striving towards increasing their use of recycled and more sustainable materials. The swimwear is made from recycled polyester, from PET bottles and residual waste from the textile industry.

A lot can be said about brands using sustainability as a marketing technique, and if they don’t really have any sustainability policy of true value, it is not good enough. But we definitely want to applaud and welcome brands wanting to make a change, so make sure to read up on your favourite brands, and don’t hesitate to message them with any questions!

Have a lovely summer day - maybe you can pick up some plastic today? 🌼

Barcelona with Parley for the Oceans

This weekend we travelled to Barcelona to run with Adidas X Parley for the Oceans. We have both been to Barcelona before, and we’re excited to go again. But my oh my our guilt over flying has grown immensely, and the decision whether or not to go was hard to make. We looked at options to take the train, but quickly found out it takes 50 hours from Oslo, which was more time than we had available. So we did a lot of research on how to best compensate for the travel. We recommend this article if you want to read more about flying and what you can do with it if you can’t quite ditch airplanes yet (like us). It’s a huge dilemma, and we can’t wait to learn more about it. If it’s one thing we want to do in the future, it’s to work with the aviation industry to make it more environmentally friendly, or make sure that the alternative options become more available and easier to use. Because right now it is just not good enough in any way. Not to speak of airports, where all you can find is unhealthy food packed in plastic (remember to bring a packed lunch!).


Parley for the Oceans

“We’re fighting for plastic-free oceans by turning plastic trash into high performance sportswear.”

Anyways, we were in Barcelona with Adidas and Parley for the Oceans who are launching their biggest collection yet of athletic wear made out of plastic from the ocean. 🌊 It was such a good and weird trip. First of all our plane was cancelled on Friday witch made us so late that we missed the run we were supposed to attend and we ended up running the next day in stead. On Saturday Anette’s phone got stolen while eating lunch, so the rest of the afternoon was spent at the police station. Then we just knew we had to turn this bad vibe around, because bad things were happening all the time. You know that feeling when you’re stuck in a downwards spiral because all your thoughts are so shitty (haha)? So we took on our training gear and headed to the gym for a work out. After that everything felt better! We dressed up and went to a vegan taco place we found on Instagram - Gallo Pinto. When we arrived the waiter told us that we had to wait 1,5 hour to be seated. But 5 minutes later he came back and sent us before the line to a table and we had three waiters all night giving us the best food and service ever. Highly recommend this place!

Gallo santo - the first 100% vegan mexican restaurant in spain

Gallo santo - the first 100% vegan mexican restaurant in spain


Flax & Kale

Sunday morning Anette had to go back to the police station again, and after that we got into a huge fight about nothing and everything. Every one keeps asking how it is to work with you sister, haha and here you have it. We became friends again shortly after and met up with a friend for lunch. After that we strolled around time and in the evening we went to a Tarot reading that was a really cool and weird experience. We have never tried it before, but this lady really good. After that we went to Theresas juicey, picked up two acai bowls, soups, cupcakes and sweet potato fries, headed back to the hotel and watched a lot of episodes of the Dynasty on Netflix.

What a wierd but nice trip. Barcelona is beautiful, and it was so nice to soak up some sun after weeks of rain in Oslo. The city has a lot to offer, but they also have a lot of work remaining on the eco-friendly side. If it’s one thing to appreciate with traveling, it’s to get perspective on things. It really makes you appreciate what you have at home, but also gain perspective of what’s going on in the world and that there is still a huge job to do. It’s also really hard to keep your cool when shit happens, but in the end your vibe has to much to say on weather you want to attract good or bad things. Working out to get out of a bad funk almost always works. Lesson learned.

ELLE summer party


Yesterday we attended ELLEs annual summer party at Akershus festning in Oslo. It was so much fun and we had a good time. We were also really happy to see that they had ditched plastic cups and straws and only used paper! We wanted to wear a sustainable brand for the event, and not buy anything new just to use for one night. We were so lucky to get to wear Cote d’Azur dresses from Envelope 1976 . We actually had the exact same dress on, just styled them differently, This is one of Envelopes visions, to make clothes that can be used in multiple ways and last for many years and seasons to come. The materials are also sustainable and made under good conditions.

Volt X CHOOOSE - world’s first “climate positive” clothing collection


Hei fine dere! Vi har tidligere skrevet litt om CHOOOSE og arbeidet de gjør for å redusere vårt globale klimaavtrykk på en veldig smart måte. CHOOOSE tilbyr privatpersoner og bedrifter å kjøpe klimakvoter. De bruker pengene på å FN-sertifiserte prosjekter som faktisk gjør det mulig å bli klimapositiv! Nå har de sammen med kleskjeden Volt laget verdens første klimapositive kleskolleksjon. Hva det faktisk betyr skal vi forklare mer om.

Hvordan er det mulig? For hvert plagg som selges bidrar man til å redusere mellom 8 og 15 tonn Co2. Dette er mer enn det gjennomsnittlige fotavtrykket en nordmann bruker i løpet av ett år (wow). Alle inntektene fra den nye kolleksjonen bruker CHOOSE til å kjøpe og slette utslippstillatelser fra det europeiske markedet, og til å støtte Co2 reduserende prosjekter i utviklingsland i samarbeid med FN. Det vil si at hvert eneste plagg er med på å bekjempe klimaendringer. Dette er virkelig fremtidens måte å lage klær på.


Det som er kult ved dette prosjektet, er at det er en veldig kreativ måte å gjøre det lettere for oss å selge terskelen på å velge miljøvennlige plagg. Klesindustrien er jo som dere vet en veldig forurensende industri, både fordi de bruker utrolig mye kjemikaler og vann for å produsere i tillegg til utslipp for å frakte plaggene. Etter hvert som vi forbrukere stiller høyere krav til de vi kjøper produkter av, så er de faktisk nødt til å endre seg, og det må vi bare heie på.

Alle plaggene er laget av svanemerket bomull. At klær er svanemerket betyr at det blir stilt strenge krav til både produksjon, transport og forholdene de er laget under. Volt har valgt å støtte fornybar energiprosjekter i India hvor kolleksjonen er produsert.

Plaggene kommer ut i alle Volt-butikkene i Norden torsdag 2 mai.

Eco-friendly lingerie

✨Guest post by Celine Syverud @celinedoubles - see full bio below✨


When it comes to shopping, underwear is one of the pieces we don't buy second-hand. The reason for this is simple, but we all wear them and need to replace them occasionally. Knowing which brands are making an effort in lowering their environmental footprint, and ensuring top quality while avoiding any chemicals getting absorbed into our skin is essential in reaching better decisions.

In this post, you will find a handful of lingerie that’s ethically and sustainably produced, and at the same time beautifully made for the conscious woman in mind. This includes pieces that are made in limited runs from end-roll and scrap fabrics, hand-dyed and eco-friendly materials such as organic cotton, bamboo, and silk. Look for certifications like the OEKO-TEX 100 and GOTS to ensure genuine and authentic practices within the business.


1. Undies, Organic cotton, Vege Threads

2. High cut brief, Organic silk, Kent

3. Stella Bra, Organic cotton, AIKYOU

Skjermbilde 2019-08-20 21.26.01.png

4. Body, Organic cotton, Nude

5. Georgia Ruffle knickers, Hand-dyed and sewn in small quantities, Eco Intimates

6. High waist pant, Organic cotton, and hand dyed with botanical dyes. La Luna Intimates


7. High briefs, Organic cotton & non-toxic dyes, LÖV

8. Darling Strappy Set, up-cycled materials, ANEK.

9. Seamless and wireless bra, organic bamboo & natural plant dyes, HARA

For more basic needs check out the Scandinavian Woron, Organic Basics and Bread & Boxers.

Celine Stene Syverud holds a PBA in Sustainable Fashion from KEA in Copenhagen. She was a design-intern for Holzweiler Oslo in 2015 and was hired as Elin Kling’s personal fashion assistant in Stockholm under the brand Totême. Celine has written articles for The Daily, during Copenhagen Fashion Week, and for


We love Envelope 1976


Last week we had the pleasure of checking out the amazing new Norwegian sustainable brand Envelope 1976 designed by Celine Aagard together with her partners at eco.logic (an eco-conscious house of brands which you should also check out!). We are always looking for brands with good intention and also amazing products. For us, fashion is a great way to express creativity and a way to present ourselves, but it can be a bit challenging when you want to dress with a special care for the environment. Therefore, we are so happy when brands such as Envelope 1976 design clothes that are so incredibly beautiful and stylish with great consideration of their environmental footprint.The collection is also esthetically gorgeous and made to last, not just one season but many seasons to come. Envelope 1976 gives a lot of focus on transparency and a sustainable production, hoping to change the course of the fashion industry. They reduce and reuse materials wherever possible and also make sure their clothes fit women in all different sizes.We can't wait to follow Envelope 1976 and we hope you are as excited as us!

Guest post: Words on waste in fashion

Guest post by Celine Syverud - see full bio below

One of today’s main environmental concerns is the huge amount of waste that we generate. The fashion industry is mainly based on the linear economy of "take - make - dispose", and as a result, the average garment is only worn 3.3 times in a lifetime and retailers destroy or burn about one-third of its unsold merchandise. According to new research, the United Kingdom was expected to dump 235 million items of unwanted clothing in 2018 alone, while at the same time we produce more than 100 billion items of apparel globally each year.

the average garment is only worn 3.3 times in a lifetime and retailers destroy or burn about one-third of its unsold merchandise


Even though we all own and wear these pieces daily, there are a few things we can do as a consumer to make more conscious decisions when shopping for new garments and numerous ways to avoid unwanted items to end up as waste. Here is a short list of suggestions on how to be more mindful in terms of apparel!

1. Seek information


The easiest approach in terms of choosing a garment is to look at the labeling. Here, the brand will give you information about the materials, production countries and certifications - if any. Though purchasing items from sustainable brands are favorable, there are different ways to act more sustainable in terms of fashion.Natural fibers: These are fibers such as cotton, wool, silk, and linen, which are preferred in relation to textiles, as they can be recycled or decomposed at the end of its life-cycle. For this to be a possibility, choose materials in 100% natural fibers, as decomposing is only possible if not mixed with synthetic fibers.Synthetic fibers: Polyester, nylon, modal, and spandex are non-renewable and will therefore eventually end up in landfills and finally travel through our eco-systems. These items will also release micro plastic during washing that ends up in our oceans and eventually our food chain.However, some brands produce garments in recycled polyester and nylon, which is a better alternative if you want to have items in these types of material.Fairtrade, GOTS, and Ekotex are some of the many certifications that give you an indication of cleaner, more eco-friendly and ethically produced items.1. Trench coat, Bite Studios2. Wool sweater, Envelope 1976 3. Wool mousseline shirt, Søster StudioOther brands worth discovering in terms of sustainability:

2. Embrace vintage and second-hand


Even though this might be obvious in terms of sustainability, some people could feel slight resentment towards wearing pre-owned items. However, chances are high that the clothes have never been worn, at least not as much as you would have thought! In return, vintage can provide uniqueness through one of a kind pieces and contribute to a more personalized wardrobe. There are a growing number of vintage and second-hand shops for apparel online, and therefore never been more effortless to find something for everyone’s taste and price levels.4.Trench coat wool & cotton blend, Sentaku, 5.Prada Backpack,Sobo Community6.Celine gold earrings, Vestiaire CollectiveOther current favorites for vintage shopping:

3. Quality over quantity

When shopping for new garments, try to think of it as an investment that should stay with you for a long time. Choose garments created in high quality and timeless designs that could easily fit into the rest of your wardrobe. Think about shape, durability, color, material, and comfort. Is it something you can see yourself wearing for the next ten years? Can you use it in different settings? Is it something you can wear during winter as well as summer? With these questions in mind, you are already being more attentive as a consumer and likely to come to a conscious decision. These thoughtful purchases will also be easier to re-sell later on, as you haven't compromised in terms of quality or style, regardless of trends.

4. Take care of your garments


For an item to last for a long time, devote some caring in terms of maintenance and washing of your apparel. To keep clothing from shrinking, fragmentation and fade in color shading - wash less frequently at low temperature, low spinning rate and turn the garments inside-out. This will also save energy and water usage, which will lessen the impact on the environment. Before throwing out an old garment, consider the possibilities of repairing instead of replacing by taking it to a tailor or mend it yourself.7.Washing bag for synthetics, Guppyfriend 8.Eco-friendly fluid detergent,C9.Sweater stone to remove pilling, Sweater stone

5. Be accountable

Instead of giving away your responsibility to a charity or thrift shop, take charge of your garments destiny by making sure fewer things go to waste. According to the documentary “The True Cost” (Morgan et al., 2015), only 10% of donations that end up in thrift shops actually gets sold. So instead, seek out social networks for threading clothes or give your clothes to a family member or friend. Not only will this prevent harmful waste to end up in our environment, it is also easier than ever before to recycle! As a final option, turn to your local store that offers a recycling station such as the ones in H&M and Nudie Jeans were textiles are given a new chance in life.Some good networks for threading clothes are:

We all share a responsibility in terms of generating waste. Meaning we can have an influence in making sure that fewer things go to waste and shift the fashion system from linear to circular - giving our beloved items a second-chance in life!



Celine Stene Syverud holds a PBA in Sustainable Fashion from KEA in Copenhagen. She was a design-intern for Holzweiler Oslo in 2015 and was hired as Elin Kling's personal fashion assistant in Stockholm under the brand Totême. Celine has written articles for The Daily, during Copenhagen Fashion Week, and for Celine will be hosting a sustainable Christmas workshop with Monica Øien at Core Balance December 9.@celinedoubles

Our 4 favorite sustainable shops right now

Luckily there are so many stores and brands with extra care for the world popping up all over. We currently have four favorites that do their very best at limiting their negative impact on the earth, while at the same time offering amazing clothes and products! Check them out.

The Pasta Haters


At the Pasta Haters, even that friend that lives off pasta until the end of the month is able to shop something they love. The offer vintage pieces from all over the world, and we love that you can find unique pieces and support local businesses! Check out their page.


The Danish brand Blanche makes lovely, timeless pieces of good quality with sustainable materials. They started with denim, and have developed multiple collections with denim as a base. All the materials they use are either organic, GOTS-certified or recycled from the previous production. Take a look at their clothing here. In Oslo, they sell at Høyer Eger, Svean, Ensemble and Me And More.

Swedish Stockings

Swedish Stockings is a stocking brand that stretches far to take care of the environment, and brand themselves as the only sustainable stocking brand in the world. The brand was created because the owners were frustrated with the thought of throwing away a material after a one-time use, and especially one of polyester which is made from petroleum. Swedish Stockings have a "recycling club" where you can send in your old stockings and get 10% off your next purchase. They produce their stockings of materials that would otherwise have been thrown out - how amazing?! Find them online at  Ellos, Just Fashion and Swedish Stocking's own page.


Klow is an online store that collects different sustainable brands. They are on a mission to find brands with good values. It is described exactly how the different pieces are better for the environment  - ecological, ethical, social, vegan, organic, recycled and up-cycled. Check out their page here.

3 reasons to arrange your own backyard sale


Last week we arranged not only one, but TWO backyard sales together with two friends. We were discussing how we had lots of clothes that we weren't wearing anymore, and that it would be a nice way to gather lots of friends and make something fun out of a good cause.We invited you guys on Instagram and Facebook and arranged with delivery of raw snacks from Soho Urban Eatery, kombucha from Norsk Kombucha, made raw snack ourselves and made an upbeat playlist. We arranged clothes for multiple days - and it ended up being a huge success!

3 reasons you should arrange your own backyard sale

  1. It's a great way of seeing lot's of friends at the same time

  2. It's a great way of cleaning out your closet and earning some cash on it

  3. It's good for everyone attending to buy second-hand clothes instead of new



KONTRAST Project - kind-hearted clothing


We had a chat with Kine and Hedda behind the conscious clothing brand KONTRAST Project about how it all started, the response the brand has had, the focus on sustainability and their top three tips for becoming more sustainable consumers. It all started with a desire to help out the Nepalese after the devastating earthquake in 2015 and has developed to become a popular, slow-fashion clothing brand with a focus on high-quality materials.

How did you start this initiative, and why?


Kontrast is more or less an outcome of our friendship backed up by shared philosophy, values and interests. Back in 2013 when we were both studying at Copenhagen Business School (CBS), Hedda spent time at the CBS library and shorter periods in China to study Chinese, while Kine went to Nepal to learn about the culture and to do hikes in the Himalayas. Throughout her stays, Kine met and befriended local Nepalese people, which was the beginning of a long-term relationship with the country. The love story between Kine and Nepal is really the base for KONTRAST Project, and where it all began, but what really pushed the initiative into action was the earthquake in Nepal, April 2015. Thousands of people died, and there was a severe need for resources such as food, water, tents, medicines, sleeping bags, etc. In a crisis situation like this, what we could do to help was to collect money. We got the idea to design jewelry, and within a few days, a jewelry collection made out of re-melted silver and recycled inner tubes from trucks and bikes was in place. Friends, family and even strangers were buying the jewelry, and we gathered around 15.000 kroner within two weeks, which were forwarded to the Norwegian NGO Mountain People.People responded well to the jewelry and we figured; "we are two young minds, with lots of opinions about how things should be run and done: let’s make it a business".

"we are two young minds, with lots of opinions about how things should be run and done: let’s make it a business"

A social one, however, with the aim of positive environmental and social ripple effects for communities in Nepal. Half a year later we established KONTRAST Project - a sustainable and transparent business. As Kine was studying textile design and has a passion for slow clothing, it was only a matter of time before she ventured into designing and getting ideas for a KONTRAST clothing collection being both sustainable in its design and material.We do not follow seasonal trends changing our collection. Instead, we have one basic collection for everyday wear and one collection where Kine mixes hand embroidery and print to create more playful expressions. We want to show that there are alternative methods for how clothing can be produced without harming the environment, and where the production activities can lead to a more sustainable future for all the involved parties.

How do you focus on sustainability in your production?


We think about sustainability both in terms of production and design. When it comes to production it is very important for us to manage the supply chain as locally as possible. This way it is easier to control activities, information, and resources being used. We collaborate with one small factory that sews the collection and one workshop that dyes the textile fabric with natural colors. Both are located in Kathmandu. We work very closely with our producers and often visit them. That is how we make sure the working conditions are good and the workers are getting a decent salary. Our collection is made of hemp, a natural fiber grown and weaved in China. The optimum would have been to use hemp from Nepal, but at the moment this is not possible. In order to abstract the fiber from the hemp plant and later weave it into fabric, we are dependent on a type of technology and machines, which are currently not available in Nepal. The neighbor country China is the nearest supplier. This is a classic example showing how difficult it is to organize a supply chain completely locally.When it comes to our design we seek a timeless expression. As an aesthetic term, timelessness tells us something about how we sense, feel, and connect to certain objects over time.For us, timeless design is not just related to what is simple and minimalistic - as is often portrayed in Scandinavia. Timelessness can be interpreted in a variety of ways and is dependent on taste and preferences. What opened up our imagination for how timelessness can be expressed as the Japanese aesthetic philosophy Wabi Sabi. Rooted in Zen Buddhist, beauty is to be found in the imperfect and incomplete. The imperfect is a contrast to western perfection and our unachievable beauty ideals. It is only in the imperfect you find true beauty. Perfection is commonly attributed to what is new, sterile, and flawless. Wabi Sabi, on the other hand, is about accepting and valuing change and the natural process of aging. Aging becomes timeless for the reason that the aging process is being valued and appreciated all the way. Time is the core in creating a long-lasting emotional relationship between the person and the design object. How we interpret and design accordingly to Wabi Sabi is that we chose natural materials, such as hemp and natural dye, which will over time change their character to a more irregular expression stimulating mental activity.

"How we interpret and design accordingly to Wabi Sabi is that we chose natural materials, such as hemp and natural dye, which will over time change their character to a more irregular expression stimulating mental activity."


It has been important to think about what materials do not only are robust against aging, but also even become more beautiful. For example natural coloring, which gradually changes its tone when being exposed to water and sunlight. Trying to understand timelessness through Wabi Sabi has in many ways enabled us to be more aware and sensible to our surroundings.

Can you tell us more about the products you sell?


It’s no secret we love hemp. All KONTRAST clothes are made with hemp, and there are many reasons as to why we have chosen this material. Hemp has served mankind for thousands of years, either as a textile, furniture or food. We value hemp for its durability, strength, and sustainability. Hemp as a natural fiber requires no pesticides, GMO seeds or synthetic fertilizers in order to grow, and it is resistant to mildew. Cultivating hemp is not hard on the soil and leaves the soil in good condition for following crops. Hemp breathes and feels airy in the summer and has isolating properties (a little bit like wool), which makes it warm in colder conditions. It is, therefore, a really nice material in places like Scandinavia where we have four seasons. The more a hemp textile is worn, the softer and more comfortable it gets. As we often say; hemp does not wear out, it ‘wears in’.

What about the dye?


Regarding our choice of using natural dye, we are driven by the handcraft of natural dye and the environmental aspect in avoiding chemical based colors. The ancient craft of using colorants derived from vegetables, roots, fruits, and minerals to dye textiles demands years of experience and days of patience. In our collection, we use vibrant shades of indigo and green, which originate from the indigo plant and the black myrobalan plant. Like the plants and minerals the dye is extracted from, the clothes have a life of its own. The play of the color with the sun rays and water makes each piece mold its own unique character.

Who or what inspires your work, and why?


We find inspiration in different ways, but as for most people, we have a need to create and express ourselves. That being said, in our neo-liberal globalized world it can be quite difficult for individuals to be both creative and economically independent without harming nature and society. We are therefore motivated to try out new models or ways to create objects being functional, emotionally giving and less harmful. Time will show if we are on to something sustainable or if it is just a big dose of idealism. Another motivational trigger is the unfairness we see in the world driving what we believe in and do.

What are your top three tips for becoming a more sustainable consumer?

Since we are cheering the slow clothing movement we will give three tips on how to consume clothing in a more sustainable way:

  1. Buy LESS.

  2. If you have to, buy clothing not being mass-produced or choose second-hand clothing. Think about how it is made and where. The more local the better in terms of less pollution from transportation. Also, stay away from clothing made out of synthetic materials. We don’t want more plastic on this earth.

  3. Avoid trends and choose clothing you think you will love for the years to come.


Follow the inspiring and amazing Kontrast project on Instagram, and check out their website!At the moment you can find our products (clothing and jewelry) at our webshop and in a few shops in Oslo such as Studio Bazar, Nasjonalmuseets museum shop, and Botanisk Hage.

Feelgood(z) with vegan, natural flip-flops!

There is something magical with brands that build their company on making products that are good for us and the planet. We have tested out some incredible vegan and eco-friendly flipflops from Feelgoodz in collaboration with BeeOrganic, and we have been walking on clouds!Det er noe ekstra magisk med merker som brenner for å lage produkter som er gode for oss og kloden vår. Vi har vært så heldige å få teste ut Feelgoodz sine veganske og økovennlige flipflopper de siste ukene, og det har føltes som å gå på skyer![Collaboration with BeeOrganic]These amazing sandals fit the feet so well, and it feels extra good to know that no animals have been involved in the production of the shoes. We have worn them in the city and at the beach, and they have definitely passed all the blister tests.Disse vidundersandalene er veldig gode på foten, og det føles ekstra godt å bruke dem når man vet at ingen dyr har måttet lide i produksjonsprosessen. Vi har lenge gått i Hawaianas om sommeren, men nå som disse vidunderene har fått bære føttene våre, er det ingen vei tilbake. Feelgoodzene har vært på føttene både i byen og på stranden, og har passert alle gnagsårtestene som finnes.Feelgoods started producing all vegan products in 2018. The shoes are made of natural materials, more specifically 5L rubber, the best quality rubber in the world. The rubber is sourced from rubber trees, and then molded into latex which is colored with natural coloring and fitted for our feet. The shoes are produced in the same area as the sourcing to reduce the environmental footprint a bit more.At they have different types of Feelgoodz - and you guys should check them out and see if you find some nice friends for your feet for the summer vacation.Feelgoodz gikk i 2018 inn for utelukkende å lage veganske produkter. Skoene er laget av naturlige materialer, mer spesifikt 5L gummi, gummien av best kvalitet i verden. Gummien er høstet fra gummitrær, og formes videre til latex som farges med naturlige fargestoffer og tilpasses til foten. Produksjonen av skoene foregår i samme område for å redusere CO2 fotavtrykket enda litt mer.Det finnes et godt utvalg av varianter på som dere bare burde plukke med dere til sommerferien med god samvittighet! FEELS GOOD!You can find the shoes and other amazing products for a more eco-friendly life at BeeOrganics homepage. Click here to read more about Feelgoodz and to see the whole collection.Du finner disse skoene og mange andre nydelige produkter for et grønnere liv på BeeOrganic sine hjemmesider. Her kan du også lese mer om Feelgoodz og se hele utvalget.

How to rock a fashion show sustainably


[Clothes borrowed from Line of Oslo]Hello fashionistas and environmentalistas! Now that fashion weeks are upon us in Scandinavia there is a lot of buzzing about fashion shows and events all over town. Us girls behind this blog cannot claim to have anything to do in the fashion world (one of us attended our very first fashion show a couple of days ago hehe). Anyways, we know some stuff on how to go along sustainably in this world, and thought we would give you our top advice!

1. Use public transport to go around

Self-explanatory but oh so important to remember. Here in Norway, the main source of microplastics in the ocean is actually small pieces from car tires, so let's leave the car as often as possible people!

2. Borrow from friends or even a brand


We were so lucky to be able to borrow clothes from Line of Oslo for the fashion show and asked to borrow their absolute most sustainable pieces. The shirt on A and the pants on S are made of 100% Tencel which is one of the most sustainable materials out in the bizz. Big ups to Line of Oslo for choosing some pieces in this material and let's hope for more!

3. Throw in some second-hand elements

This awesome fanny pack is from the coolest second-hand store in Oslo - Robot Oslo. As we are avoiding buying any new leather, this is a great alternative. It's also such a good way to save the wallet a little. The red top below is from the same store. Glittery n glammy.

4. Choose sustainable materials for the rest

When choosing elements for our wardrobe we always think about how it impacts the earth. Of course, the best alternative is to not buy anything new and rely on borrowing and second hand. Although, when tuning into a new green lifestyle, some pieces will naturally be fresh from the store, and the most important to think about is the quality and lifespan of the piece. For example, a classic wool coat will last a whole lifetime if you take good care of it. The pants below are made of Tencel.

WHAT IS TENCEL: Tencel is a super soft, durable and very sustainable material that is becoming increasingly popular. It is a fiber made from cellulose that is found in wood pulp, often from Eucalyptus trees from Forest Stewardship Council certified forests. It is converted into a fabric using a nanotechnology process where the chemicals and solvents used in the process are recycled with a rate of 99% - reducing its emissions and waste significantly. Tencel uses less land and water than production of cotton (1).